A DUBOIS SWISS GOLD LEGACY

DuBois Gold

Gold has often been regarded as a safe haven in times of political, social and economic uncertainty, and nothing brought this to the fore as forcefully as the global COVID-19 pandemic in 2020.

  • ISSUE
  • VISIONING & STRATEGY
  • RESEARCH & BRAND OPPORTUNITY
  • DESIGN & ACTIVATION
  • SCOPE
  • STRATEGY
  • DESIGN
  • ACTIVATION
  • INDUSTRY
  • FINANCIAL SERVICES

CHALLENGE

Du Bois Gold AG is a gold legacy company that offers a simple and direct way of holding physical gold kilobars, held in secure Swiss vaults for individuals that prize the enduring value of gold and want to leave a lasting legacy. A new brand was required to differentiate this offer from other digital gold investment platforms in a fast-growing category that targeted high net-worth individuals across Asia.

SOLUTION

Activiste co-developed the concept and positioning strategy for Du Bois Gold, together with the user interface for the blockchain-enabled platform and communications collateral.

Unlike other complex and vague gold-backed assets available in the market, we helped position Dubois Gold as a brand that offers a clear and simple solution to physically owning and managing gold and supporting the preservation of wealth from one generation to the next.

The Dubois Gold brand identity drew inspiration from a the shape of a physical gold bar, combined with the chinese character 林 (lin) which is the Chinese character for forest - representing natural abundance and value. We also developed their customer journey and user experience for their blockchain platform to create an onboarding experience that was in line with our practical and simple narrative.

IMPACT

Dubois Gold was launched in September 2020 with its website and companion app for authenticating transactions. The platform continues to onboard and acquire new users from across Asia every day.