BRAND ARCHITECTURE & NAMING

Brand Architecture can be invaluable in unlocking value in complex businesses. It achieves this by creating clarity and coherence in how organisations are structured, and how the various parts relate to each other (or not, as the case may be).

As such, naming and nomenclature systems should be critical components of a brand architecture review. It's not just about making everything look neat and tidy, but about making sure that the names reflect the vision and intent of the business or institution.

 

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