ENVIRONMENTAL GRAPHICS

Environmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design. All of these impact the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.

  • ISSUE
  • DESIGN & ACTIVATION

CHALLENGE

The built environment can play an important role in signaling change, but many organisations think of it as a purely aesthetic exercise. Environmental graphics need to be considered as more than just new signs on the door and colours in your reception. 

SOLUTION

Environmental graphics is a great way to communicate key messages and to project the personality of the organisation in a way that builds understanding of your brand, or just gets people excited to be there.

Metropolitan YMCA

Environmental graphics and signage design, can make a space more distinctive and memorable. The challenge for the Metropolitan YMCA was how to make its newly renovated public spaces feel branded, and not like any other hotel lobby.

Learn more about our work on Metropolitan YMCA

BTPN Pension Bank

Activiste was involved in developing the signage and environmental graphics for three formats of Bank BTPN pension banking branches - from the large flagship branches which had to accommodate up to 500 people during peak periods, to the standard business branches and much smaller "spoke" branches. The project went beyond environmental graphics to create a branded environment which offered services such as free clinics, as well as standalone consultation counters, brochure racks and wayfinding signage.

Learn more about our work on BTPN

Kids Dental World

Beyond the naming and identity development for this pediatric dental clinic, Activiste was also involved in directing the interior design, environmental graphics and signage for the clinic. The client was delighted with the branded environment which received compliments from patients and parents. It created a pleasant, non-threatening atmosphere for what is usually a traumatic experience; and had the added benefit of supporting the communications tools used by the dental surgeon when teaching young patients how to better care for their teeth.

Learn more about our work on Kids Dental World