Brand Opportunity Workshops

Our Brand Opportunity Workshops are a great forum for management teams to meet and collaboratively identify where the best opportunity for their brand lies. Our clients who have embarked on these workshops have found that they can be productive and enjoyable, often achieving strategic management consensus over difficult issues.

Brand Opportunity Model

Click here to view some of interactive workshops and sessions.

Analytics

We review client data to identify information and insight gaps, for which we can design customised research programmes around, or embark on trade visits and undertake stakeholder interviews.

Naming

What's in a name? To us and to your customers, it's the promise of an experience; it's personality; its image; and most of all, it's a valuable piece of intellectual property. Whilst identity and marketing campaigns may change, the brand name is the one element you hope to retain for the long term.

We have structured and logical process for name development which will help you arrive at a naming solution which will enhance, and indeed, differentiate your brand in the marketplace.

Brand Architecture

Where other consultancies advise on brand architecture as part of an identity development exercise, we believe brand architecture should make your business strategy accessible to your stakeholders, and customers. It should add clarity to your business and make relationships between business lines, services and products relevant to customers.

Institutional Branding

Institutional branding is almost a discipline of its own. Whilst FMCG or corporate branding may be driven by commercial goals, institutional branding is essentially about creating meaning for stakeholders of the organisation. It is about building a distinctive and strong reputation so that it is able to meet its goals, engage key constituents and secure funding to expand its cause.

Activiste is both passionate and experienced about working with institutions to distill their key value proposition, and engage with stakeholders to create greater rapport and support.

Brand Revitalisation

Brands need to evolve with time or risk becoming irrelevant. Brand revitalisation starts with the realisation that you could be performing better or that you need to know about the market you're operating in.

Our work in this area ranges from complex high level company positioning and visioning, through to communications and messaging at the sector/product level and re-design of identities and packaging. Our close alliance with Acorn ensures that insightful market research and measurement capabilities are embedded in the team assigned to work with you.