Marketing research is an exact science and a passionate art. Through our sister company, Acorn, we offer incisive knowledge and consumer insights which matter, when it matters most. Activiste offers research as an integrated strategy tool and works with Acorn executives to get to the heart of problems and find uncommon solutions.

Research services include:

Brand Equity Evaluation

Brand equity evaluation to ascertain brand health, and tracking studies to monitor performance against agreed brand metrics.

Customer Loyalty and Experience Evaluation

Customer Loyalty and Experience Evaluation for service brands

Forward Positioning Research

Forward Positioning Research is a proprietary Acorn research tool which utilises both qualitative and quantitative research to uncover unmet needs, hidden opportunities and optimal positioning.

Testing of Brand and Positioning Concepts

Testing of brand and positioning concepts for communications messaging and campaigns

Real People Research

Real People Research, an ethnographic look at what real people think and how they live their lives around your brand.

Outside of Singapore, the wholly owned Acorn offices and Activiste resource centres are located in
Kuala Lumpur
Bangkok
Jakarta
HongKong
Shanghai
Beijing
Seoul
Ho Chi Minh City