Brand Stewardship

Brand activation is the practical application of brand strategy to the business at hand – the purposeful leverage of your brand, through selected stakeholder and customer touchpoints, in the drive for tangible business results.

The Activiste approach to brand activation is a holistic one which begins with the identification of key strategic imperatives across identified priority channels and organisational functions. We take into account the need to activate a brand internally before you can hope to have a significant impact externally.

Our Brand Stewardship programmes encompass:

• Master planning for an effective strategy activation programme; including budget allocations for internal and external communications.
• Exploring high level implications across organisational functions such as HR, product development, marketing, sales, and stakeholder messaging.
• Determining if identity change is required and the scope of change.
• Identifying Brand Champions and key areas of brand alignment.

Internal Brand Evangelism

Your brand promise can only be delivered with distinction by employees who are informed, equipped and inspired by it. An aligned workforce will move purposefully with greater forward velocity and achieve much with the "Power of One". Companies ignore this critical step at their peril.

Activiste can help you ensure your organization is primed to deliver on the brand promise, before you go out and deliver it. Through a series of Brand Rallies and workshops, we will work with you in developing and facilitating programmes that are engaging and informative.

External Brand Activation

This refers to the discipline of seamlessly integrating the marketing tools at your disposal to connect with your customer(s). It aims to bring your brand positioning to life through coherent and consistent brand communications across diverse channels.

This could encompass working with your corporate relations and marketing communications teams on launch campaigns, media relations programmes, road shows, and marketing materials.

Tracking & Measurement

Responsible brand and business management entails putting in place the right metrics to measure the effectiveness of the brand programme. Activiste can work with you to define the right KPIs, then embed them within your organization's performance management system to ensure the motivations and incentives are in place to generate the right behaviours.

Over time, this discipline should increase credibility of your marketing function, the success of your business, and the value of your brand.