Your Brand Is Important, But Is It Working For You?

11 May 2017

BRAND ROLE IN YOUR BUSINESS

The Activiste self-diagnostic online brand tool was designed to help companies understand how well their brand is working for them and how they can optimise it.

If you are curious or concerned about how effective your brand is, then take this self-diagnostic evaluation. The scores will give you a clearer idea of the role your brand plays in the business and whether it has been effectively leveraged. 

ROLE OF BRAND

The scores from the self-diagnostic will enable you to determine whether your brand plays a contributory role in the success of the business. This is because it cannot be an asset to the business, if it does not facilitate strategic thinking or decision-making. Only when you determine the role of brand in your business, can you leverage it for greater impact. 

BRAND EFFECTIVENESS IN BUSINESS GROWTH

Your brand can be an invaluable “organising principle” for your business and help shape decisions in the operationalisation of your business strategy. It provides a useful point of focus in corporate decision-making and ultimately, facilitates greater strategic coherence across different aspects of the organisation.

Try it now! 


Do drop us a line at info@activistebrands.com, if you’d like to discuss the findings from your self-diagnostic with us. The conversation could give you ideas on how to strengthen your brand in the business!