Is Corporate Social Responsibility Really Core to Business?
By 21 Sep 2011
In business today, green is the new black. Companies say they want to “do well” by “doing good”, and corporate social responsibility (CSR) has been steadily gaining ground in corporate communications and business summits. more >
A Word on Brand Stories
By 17 Aug 2011
The power of stories is that they connect people, create meaning and endure. more >
Quick! Spot the Brand Saboteur.
15 Jun 2011
Can you tell from the picture here? Not easy, huh? more >
Making Informed Decisions in an Over-Informed World
By 10 Jun 2011
In a world flooded with information and data – news, innovations, business, entertainment, trends… the topics are as endless as the information about them – how does one sift through this deluge to make an informed decision? more >
The Forgotten Half of Brand Management
Organisational Alignment
29 Dec 2010
No one takes organisational alignment as seriously as the Army.When the going gets tough and lives are at stake, you want to be sure that everyone's focused on the same objective, pushing as hard as you are, and that your... more >
Corporate Branding and the Activist Intent
How brands (not just logos) can be effective levers of change
By 28 Dec 2010
In a turbulent world that has known unprecedented change and upheaval over the last decade – from businesses that were too big to fail in 2008, going bust in 2009; to natural disasters which have wiped out millions, and changed... more >
How Strong Brands Get That Way
Lessons from Baryshnikov
29 May 2010
I was flipping through some magazines while on a plane the other day when I came across an ad for luxury brand Louis Vuitton. In this particular execution, celebrity photographer Annie Leibovitz is shown conferring with her subject, Mikhail Baryshnikov,... more >
Brands are Defined by What They Won't Do
When competitive behavior works against you
11 Feb 2010
The world's leading car-maker Toyota reeled from the largest product recall in its history in 2010: The company had already shed US$31 billion in market value since late January when it stopped production and sales of eight vehicle models to... more >
Marketing's on a Roller-Coaster Ride: Are You Ready?
By 1 Jan 2010
Business today is in the eye of the perfect storm. We are just rounding the corner of the worst global recession in decades; and thanks to the rise of social media, emerging with no control over the consumer. Marketers therefore... more >
The Disciplined Brand
Themed attractions and what they teach us about brand experience
26 Dec 2009
If you set out to develop a dolphin attraction, what would you do to build a brand and your business? more >
