STRONGER THROUGH THE RESILIENCE COLLECTIVE

Resilience Collective

With mental health coming into the spotlight in recent years and more players coming onto the scene to provide services, it was key to identify a differentiated and relevant positioning for a new approach to building resilience in mental health recovery.

CHALLENGE

We were tasked with building the brand for a new mental health charity that would create new programmes to promote recovery and mental wellness through a co-creation process. Co-founded by the Binjai Foundation and Caregivers Alliance, and with support from the National Council of Social Service, Resilience Collective seeks to provide a platform for people with lived experience to co-produce solutions for mental wellness.  

SOLUTION

In line with the charity’s ethos of co-created recovery strategies, Activiste identified the brand opportunity, and design direction for its identity through a facilitated co-creative workshop with stakeholders.

 

 

co production FGD 

3

 

“The Power of We” was a bold idea that helped put across how Resilience Collective is able to harness the various perspectives and experiences of its members to create practical solutions for those that were looking for more. This extends into the role of the charity as a platform to channel the lived experience into novel initiatives and programmes for not only those seeking recovery but also corporates and schools that want to incorporate mental wellness in their culture or as part of their HR welfare initiatives. The Power of We was also expressed in the brand’s identity and colourful visual system that helped the brand stand out and connect with audiences.  

IMPACT

Within 4 months of its launch, Resilience Collective has reached over 1,000 people and have signed on 140 members to continue to impact in the mental health scene.  

 

 

 

Within 4 months of its launch, Resilience Collective has reached over 1,000 people and have signed on 140 members to continue to impact in the mental health scene.  

 

No Related Case Studies Found.