A 50 YEAR VISION FOR A NEW INNOVATION DISTRICT

JTC Corporation

In land scarce Singapore, the need to ensure that land and space is used innovatively in an integrated, productive and socially conducive manner, is an ongoing quest.

  • SCOPE
  • STRATEGY
  • DESIGN
  • INDUSTRY
  • B2B
  • INDUSTRIAL

CHALLENGE

JTC which had been responsible for redeveloping the “mud swamps” of Singapore into a thriving industrial and urban city, had developed a master plan for a new kind of district which would blend learning, making, working, and living into an integrated space. 

This required a radical mindset shift, one which required the organisation to envision how new industries could emerge through better design and collaboration.

SOLUTION

Activiste developed the place branding strategy and identity for this new district and helped JTC launching the new brand to key stakeholders. As investors and partners join the development process, this will become the first truly liveable industrial space in the world!

IMPACT

More than just a compelling new district, our work with JTC on the Jurong Innovation District, ensures that the vibrancy and stature of this new district both reinforces and strengthens the JTC parent brand.