DOVER PARK HOSPICE SEEKS TO MAKE EVERY MOMENT MATTER

Dover Park Hospice

As it marks its 25th anniversary, Dover Park Hospice wanted to use the milestone to create greater understanding of palliative care and its role in the spectrum of healthcare in Singapore.

  • SCOPE
  • STRATEGY
  • DESIGN
  • ACTIVATION
  • INDUSTRY
  • CAUSE RELATED
  • HEALTH+WELLNESS

CHALLENGE

Hospice care is not well understood in Asia, and can, on occasion, be erroneously seen as “giving up hope” on the patient or a lack of “filial piety” on the part of the family. Creating a greater understanding of the role of palliative care is imperative as Dover Park Hospice (DPH) expands its services and moves into a new integrated healthcare hub.

The 25th anniversary in 2017 is a good platform to do more than celebrate past successes, but also to focus on public education, advocacy and fundraising to meet its growing needs.

SOLUTION

Through a series of interviews with different stakeholders in the medical and volunteer community, as well as research into the palliative care sector in Singapore and globally, Activiste was able to identify a Brand Opportunity for DPH, as well as craft a messaging framework to shape its outreach. Additionally, a distinctive and memorable campaign thematic to support outreach across traditional and digital channels was developed to deepen understanding of what DPH does and the nature of its work.

Activiste also created a series of communications frameworks to enable DPH to better identify target key stakeholders and the kind of messages appropriate to each segment. Additionally, being able to map the messaging against events and activities would bring greater focus to; and impact for its outreach.

 

IMPACT

Through our work, DPH is better positioned to engage with the corporate community on CSR opportunities; reach out to community groups and associations to generate awareness of the role of palliative care, as well as provide greater focus to its fund-raising efforts.

Watch this space as DPH starts more conversations on what if often times and unspoken healthcare need.