case studies
Bank BTPN
Scope- Comprehensive brand strategy programme to develop an organising principle to help align disparate lines of business; led to the development of a unique enablement platform - unifying different customer segments with the bank.
- Work included design of this new platform, identity development for the bank's growing retail development line of business and activation workshops.
- Culminated in launch of the enablement platform and the unveiling of the retail funding business.
case studies
Hosted-on-the-Patio
Scope- Brand development for a new chain of restaurants encompassing naming and identity design as well as the design of key applications.
case studies
Boardroom
Scope- Brand investigation encompassing internal management stakeholders, staff and clients for a listed business services group; coupled with a competitive brand audit and Brand Opportunity Workshop, this led to the development of a regional brand strategy to consolidate the position of the company as well as facilitate imminent acquisitions and mergers in Asia Pacific.
- Corporate identity and visual communications system and Brand Rally for key Boardroom staff across the region was developed to foster better employee engagement with the brand.
case studies
National University of Singapore
Scope- Development of an institutional brand strategy encompassing a brand audit comprising a series of stakeholder interviews, student and faculty focus groups and a Brand Opportunity Workshop across faculties and schools in 2007.
- Harmonisation with the vision of the incoming President in 2009, as well as expressing the positioning strategy through the 2009 and 2010 Admissions Campaigns.
- Development and deployment of a series of “Living the NUS Brand” workshops in 2010 and 2011.
case studies
GET SINGAPORE
Scope- Collaborative brand development with the Singapore retail industry, and SPRING Singapore, encompassing brand strategy development naming and identity design for a new industry collective brand.
- In addition, we undertook the structuring and set-up of the non-profit organization, to promote Singapore retail merchandise brands of merit and distinction, both in Singapore and overseas.
case studies
Citibank and Paragon
Scope- Interpretation of segmentation and product benefits research; identification of core messaging & cardmember benefits in tandem with Acorn as well as the development of a communications strategy and development of creative concepts for the new campaign.
case studies
Bank Danamon
Scope- Brand strategy development encompassing comprehensive quantitative research across business lines, as well as a comprehensive brand activation programme encompassing internal communications, marketing training, corporate communications consultancy and activation advisory services over a 12 month period.
case studies
Hotel Fort Canning
Scope- Positioning and brand development for a new boutique hotel in Fort Canning Hill in Singapore in 2009, encompassing naming and brand identity development.
case studies
at-sunrice
Scope- Brand strategy refinement for the culinary academy which had evolved substantially since its inception. This encompassed the fine-tuning of the identity, rationalization of the brand architecture, design of a new visual system in collaboration with a leading design agency in Singapore.
