case studies
MAJ Aviation
Scope- In-depth brand investigation, encompassing internal management interviews and a ground staff focus group, as well as, external customer interviews and surveys to define a comprehensive brand strategy.
- Identity re-design and extension to multiple applications ranging from business stationery to uniforms.
- Workshop that reviewed opportunities to embed brand values into work processes and a strategic review of on-going and future marketing initiatives.
case studies
case studies
National University of Singapore
Scope- Stakeholder interviews and focus groups from academics to donors and alumni members.
- Development of messaging for different segments.
- Naming and identity for the giving campaign.
case studies
Hosted-on-the-Patio
Scope- Brand development for a new chain of restaurants encompassing naming and identity design as well as the design of key applications.
case studies
Boardroom
Scope- Brand investigation encompassing internal management stakeholders, staff and clients for a listed business services group; coupled with a competitive brand audit and Brand Opportunity Workshop, this led to the development of a regional brand strategy to consolidate the position of the company as well as facilitate imminent acquisitions and mergers in Asia Pacific.
- Corporate identity and visual communications system and Brand Rally for key Boardroom staff across the region was developed to foster better employee engagement with the brand.
case studies
GET SINGAPORE
Scope- Collaborative brand development with the Singapore retail industry, and SPRING Singapore, encompassing brand strategy development naming and identity design for a new industry collective brand.
- In addition, we undertook the structuring and set-up of the non-profit organization, to promote Singapore retail merchandise brands of merit and distinction, both in Singapore and overseas.
case studies
Citibank and Paragon
Scope- Interpretation of segmentation and product benefits research; identification of core messaging & cardmember benefits in tandem with Acorn as well as the development of a communications strategy and development of creative concepts for the new campaign.
case studies
Bank Danamon
Scope- Brand strategy development encompassing comprehensive quantitative research across business lines, as well as a comprehensive brand activation programme encompassing internal communications, marketing training, corporate communications consultancy and activation advisory services over a 12 month period.
case studies
Hotel Fort Canning
Scope- Positioning and brand development for a new boutique hotel in Fort Canning Hill in Singapore in 2009, encompassing naming and brand identity development.
case studies
at-sunrice
Scope- Brand strategy refinement for the culinary academy which had evolved substantially since its inception. This encompassed the fine-tuning of the identity, rationalization of the brand architecture, design of a new visual system in collaboration with a leading design agency in Singapore.
